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Customer Lifetime Value (CLTV) Calculator
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Customer Lifetime Value (CLTV) Calculator
Average Order Value
i
Average Order Value = Total revenue ÷ Number of orders
Order Frequency
i
Order Frequency = Number of Order ÷ Number of customers
Gross Margin
i
Gross Margin = (Revenue – Cost of Goods Sold) ÷ Revenue
%
Customer Lifetime
i
Customer Lifetime = Average time a customer remains active (in years or months)
Year
Month
Week
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